THE EXPERIENCE
Everything you need to know before you book and why women who train choose us.
You have seen the images. Now here is what actually happens who we are, what the day looks like, and why women who train leave with images that finally match the work they have put in.
You train hard and you want images that prove it
You have never had a shoot that truly reflected your strength
You are ready to be guided
You are marking a milestone a transformation, a competition, a new chapter, or simply deciding it is your turn
You want the experience as much as the photos
You want images that reflect your strength and your identity not a filtered version of someone else
This experience was built for women who take their training seriously.
Not a body type. Not a fitness level. A mindset. If any of those points landed you are exactly who we built Watson and Co for.
If one of those landed that is enough. Whether you are a competitive athlete, a recreational trainer, or simply someone who has put in serious work and wants it documented you are in the right place.
THE PEOPLE BEHIND THE LENS
You are walking into a private studio with two people who have done this over a thousand times. Here is who you will actually meet.
Watson & Co. is Luke and Emily. Not a studio with rotating staff or a production-line approach. The same two people, every session, fully invested in every client.
Luke Watson
PHOTOGRAPHER & CREATIVE DIRECTOR
Luke picked up a camera at 16, originally to make YouTube videos. Photography took over instead. He kept it up through four years serving in the army, shooting in whatever time he had, refining an eye for light, composition and the kind of image that actually means something.
After leaving the military he moved into portrait work boudoir, fine art, fitness. When a gym he worked with asked him to shoot transformation photos, something clicked. He saw what happened when boudoir sensibility met fitness empowerment, and Watson & Co. was born from that realisation.
Luke leads the creative direction of every session shaping the images, directing movement and expression, and making sure every frame earns its place.
Emily McDermott
CLIENT EXPERIENCE DIRECTOR & CREATIVE DIRECTOR
Emily came into Watson & Co. through modelling for concept shoots, and stayed because she found something she was genuinely good at making women feel safe in a vulnerable situation.
She'd been studying mental health nursing at the time. She finished her degree. Then she made a deliberate choice: she could help people feel better about themselves here, in a space she loved, without the institutional weight of the NHS.
That background isn't incidental. It shapes everything about how Emily works the patience, the attentiveness, the ability to read when someone needs reassurance and when they just need space. It's why clients mention her by name in almost every review.
They built this together after Luke spent six years as a sole trader and Emily finished her mental health nursing degree. Both of them chose this deliberately not because it was the obvious path, but because they saw what this experience does for women who have worked hard on themselves and decided it was worth going all in on. That intention shows in every single session.
BEFORE YOUR SESSION
You won't have to figure any of this out on your own.
You have done the hard work. The preparation is on us.
One of the most common things women tell us before booking is that they are not sure how to prepare. What to wear, how to feel ready, what to expect on the day. We have taken care of every detail so you can focus entirely on showing up.
WHAT TO WEAR
You will receive specific guidance on outfits that photograph well and feel like you gym wear, editorial looks, whatever reflects your training and your identity. No guessing, no last-minute panic.
How to prepare mentally
Nerves are completely normal and expected. We will tell you exactly what to do and what not to do in the days before you arrive so you walk in feeling prepared rather than anxious.
What the day looks like
A full walkthrough of your session from arrival to final image so nothing catches you off guard. By the time you walk through the door the only thing you need to do is show up.
THE WATSON & CO. PREPARATION GUIDE
Everything above is covered in your personalised preparation guide sent to you after your consultation call. It covers outfit guidance, mental preparation, a full day walkthrough, and answers to every question women ask before their session. By the time your shoot arrives the only thing you need to bring is yourself.
READY TO BEGIN
The first step is a conversation.
No pressure, no commitment.
Fill in a short enquiry form and we will be in touch within 24 hours to arrange your private consultation. We will talk through what you are looking for, answer every question, and make sure the experience is exactly right for you before anything is confirmed.
Click Here To Request your consultation
Studio sessions in Newcastle and Manchester · Location shoots UK and International · Flexible payment options · Sessions from £475
What women who train say about the experience.
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I didn’t feel rushed or put on the spot at any point. Everything was calm, guided and intentional, which made the whole experience feel surprisingly easy. I left feeling confident and grounded not just pleased with the images, but with how I felt throughout.
— Miss R
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From the moment I arrived, the environment felt considered and supportive. I never felt like I had to perform or ‘get it right’. The experience allowed me to relax into myself, and the images reflect that in a way I didn’t expect.
— Miss D
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This felt very different from what I imagined a photoshoot would be. It wasn’t about being pushed or hyped up it was calm, focused and reassuring. I walked away feeling more present and confident than when I arrived.
— Miss J
If this feels like the shoot you have been waiting for the next step is simple.
The next step is a simple conversation. We will talk through what you are looking for, answer every question, and make sure this is exactly the right experience for you without pressure, without obligation, and without any commitment until you are completely ready.