THE WATSON & CO. EXPERIENCE
More than a photoshoot. A fully guided experience built around you, your story and what you’ve worked for.
You might be celebrating a transformation, preparing for a competition, marking a milestone or simply wanting to document the version of yourself you've worked hard to become.
You don't need a certain body type, fitness level or modelling experience.
If training is part of who you are and you're proud of what you've built, you're in the right place.
BUILT FOR WOMEN WHO TRAIN.
Not a body type. Not a fitness level. A mindset. If any of those points landed you are exactly who we built Watson and Co for.
THE PEOPLE BEHIND THE LENS
The same two people. Every session.
Watson & Co. is Luke and Emily.
From your first conversation to the moment you choose your final images, we're both there to guide you through the experience.
No rotating team. No production line. Just two people who know exactly how to make you feel comfortable in front of the camera.
Luke Watson
PHOTOGRAPHER & CREATIVE DIRECTOR
Luke picked up a camera at 16, originally to make YouTube videos. Photography took over instead. He kept it up through four years serving in the army, shooting in whatever time he had, refining an eye for light, composition and the kind of image that actually means something.
After leaving the military he moved into portrait work boudoir, fine art, fitness. When a gym he worked with asked him to shoot transformation photos, something clicked. He saw what happened when boudoir sensibility met fitness empowerment, and Watson & Co. was born from that realisation.
Luke leads the creative direction of every session shaping the images, directing movement and expression, and making sure every frame earns its place.
Emily McDermott
CLIENT EXPERIENCE DIRECTOR & CREATIVE DIRECTOR
Emily came into Watson & Co. through modelling for concept shoots, and stayed because she found something she was genuinely good at making women feel safe in a vulnerable situation.
She'd been studying mental health nursing at the time. She finished her degree. Then she made a deliberate choice: she could help people feel better about themselves here, in a space she loved, without the institutional weight of the NHS.
That background isn't incidental. It shapes everything about how Emily works the patience, the attentiveness, the ability to read when someone needs reassurance and when they just need space. It's why clients mention her by name in almost every review.
BUILT TOGETHER. RUN TOGETHER.
Luke shapes the creative direction. Emily shapes the experience around it.
Together, we make sure you feel as looked after in front of the camera as you do confident in the photographs we create.
BEFORE YOUR SESSION
You won't have to figure any of this out on your own.
You have done the hard work. The preparation is on us.
One of the most common things women tell us before booking is that they are not sure how to prepare. What to wear, how to feel ready, what to expect on the day. We have taken care of every detail so you can focus entirely on showing up.
WHAT TO WEAR
You will receive specific guidance on outfits that photograph well and feel like you gym wear, editorial looks, whatever reflects your training and your identity. No guessing, no last-minute panic.
How to prepare mentally
Nerves are completely normal and expected. We will tell you exactly what to do and what not to do in the days before you arrive so you walk in feeling prepared rather than anxious.
What the day looks like
A full walkthrough of your session from arrival to final image so nothing catches you off guard. By the time you walk through the door the only thing you need to do is show up.
THE WATSON & CO. PREPARATION GUIDE
Everything above is covered in your personalised preparation guide sent to you after your consultation call. It covers outfit guidance, mental preparation, a full day walkthrough, and answers to every question women ask before their session. By the time your shoot arrives the only thing you need to bring is yourself.
READY TO BEGIN
Start with a simple enquiry.
Tell us a little about you, what you're looking for and what you'd love to create.
We'll be in touch within 24 hours to answer your questions, talk through the experience and help you decide what feels right for you.
No pressure. No obligation.
Click Here To Request your consultation
Studio sessions in Newcastle and Manchester · Location shoots UK and International · Flexible payment options · Sessions from £475
What women who train say about the experience.
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I didn’t feel rushed or put on the spot at any point. Everything was calm, guided and intentional, which made the whole experience feel surprisingly easy. I left feeling confident and grounded not just pleased with the images, but with how I felt throughout.
— Miss R
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From the moment I arrived, the environment felt considered and supportive. I never felt like I had to perform or ‘get it right’. The experience allowed me to relax into myself, and the images reflect that in a way I didn’t expect.
— Miss D
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This felt very different from what I imagined a photoshoot would be. It wasn’t about being pushed or hyped up it was calm, focused and reassuring. I walked away feeling more present and confident than when I arrived.
— Miss J
If this feels like the shoot you have been waiting for the next step is simple.
The next step is a simple conversation. We will talk through what you are looking for, answer every question, and make sure this is exactly the right experience for you without pressure, without obligation, and without any commitment until you are completely ready.